Brief: As the annual Merrifield Fall Festival, held at the Mosaic District in Fairfax, Virginia, continued to grow, EDENS (which developed and owns Mosaic), brought us on board to partner and to assist the Greater Merrifield Business Association in presenting this community event.
Concept: For this 7-hour festival, we had two entertainment stages with 9 acts and a Fitness Zone with demonstrations; and over 70 vendors and businesses tents. For children, we had a Kids Zone filled with activities like face painting, balloon artists, a rock climbing wall, a caricature artist, pony rides, petting zoo, Lego building, and pumpkin painting. The beer garden was a huge hit. Our team brought new entertainment options for children and adults; increased the reliability of the electrical supply to the event; improved communication with participating businesses and sponsors; formalized the social media marketing plan for the event; and bolstered the operations of the event. As a result, the 13th edition of this festival had the highest guest attendance in its history and had a record number of participating vendors and businesses.
- merrifield fall festival 2017 fairfax virginia air odynamic art balloon artist
- merrifield fall festival 2017 mosaic elevate interval fitness
- merrifield fall festival mosaic title boxing falls church
- merrifield fall festival 2017 mosaic pony ride
- merrifield fall festival 2017 mosaic brix-a-lot
- merrifield fall festival 2017 kids painting
- merrifield fall festival 2017 kids legos activity
- merrifield fall festival 2017 fire department
- merrifield fall festival 2017 sheriff department kids ID
- merrifield fall festival 2017 fairfax virginia face painting
- merrifield fall festival 2017 fairfax virginia face painting children activities
- merrifield fall festival 2017 tiny dancers mosaic demo
- merrifield fall festival 2017 mosaic split string soup music
- merrifield fall festival 2017 mosaic district vienna singing princesses
- merrifield fall festival 2017 fairfax virginia vienna singing princesses
- merrifield fall festival 2017 fairfax virginia cardinal cloggers
- merrifield fall festival 2017 pet costume contest
- 2017 merrifield fall festival pet costume contest mosaic
- 2017 merrifield fall festival pet costume contest dog
- merrifield fall festival 2017 fairfax virginia beer garden
- merrifield fall festival 2017 caboose brewing company beer garden
- merrifield fall festival 2017 mosaic bangkok house food truck
- merrifield fall festival 2017 mosaic The Inside Scoop ice cream
- merrifield fall festival 2017 fairfax virginia chandler stamps craft vendor
- merrifield fall festival 2017 mosaic sweet on the bubbly vendor booth
- merrifield fall festival 2017 first baptist church of merrifield booth
- merrifield fall festival 2017 fairfax virginia pinots palette vendor booth
- merrifield fall festival 2017 fairfax virginia mosaic smiles vendor booth
Client: EDENS
Sector: local community event
Audience: 15,000
Venue: Mosaic in Merrifield part of Fairfax, VA
Production Team
Photography: Tania Hossain Photography
Barricades: Sonco
Porta Potties: Jiffy John
Tents, Chairs, Tables: Sammys Rentals
Generators: Temp Power
Staging, AV: American AV
Trash Cans: American Disposal
… it was a very successful day, the best Fall Festival that I’ve seen at Mosaic.